With social media and digital marketing providing to be phenomenon for businesses it also a platform on which consumers can freely comment on these marketing campaigns and the companies goods. This can go either way for a business. Here are three events which have experienced both:
London Marathon
https://www.facebook.com/londonmarathon?fref=ts
The London Marathon have a Facebook page which explains what they are about, a non-profit organisation, and post images of the race, the events following up, competitions and questions to the partakers to see what the gained from their experience. This is a generally quite a successful social media page for the event as it 108k likes and is often mentioned by their sponsor, Virgin, and different celebrities.
This event gets a lot of feedback through social media and the majority of it is positive. With comments posted on their page such as:
Comments like these help the event grow and encouraging positivist vibes around it. This makes potential attendees believe that this is a well respected event which would be honorable to be a part of. But these comments can be counteracted when negative comments are posted, like this:
Even though there is a positive start to this comment it gets more degrading to the event stating that they are over charging. This is bad news to the organisers as they state that they are an “non-profit organisation”.
Celtic Connections
https://www.facebook.com/CelticConnections?fref=ts
Celtic Connections have also got a successful facebook page with 26k likes and an overall rating of the event on the site being 4 and a half stars. This page is used by the event for promotion in general, to congratulate winners, share performers success and to get the buzz prior to the event itself. For this social media site, unlike many other comments, are all mainly positive. That was until I saw a section that you can rate the event. This was the results:
Still nothing too drastic compared to some reviews on other events but this can still affect the marketing seeing that some are extremely positive, which will encourage attendees, but also discourage that there is quite a few disapproving of it.
Wicked
Wicked, the broadway show have many different social media marketing platforms but one of the ones that is the most successful is their twitter account. 69.7k followers it has attracted customers from all over the world. Their twitter just now is promoting their show as it moves to Aberdeen, and in the past has promoted other locations,staff changes and their success. Since being on twitter it has harder for potential consumers to see any comments, but they can still be found by clicking on their post to see who has replied:
his image shows one positive comment out of thousands. After going through their twitter for what seemed like ages, I was unable to find any negative messages about their show.
From these examples it shows that these social media platforms for marketing can make or break a business. These comments that are put out there by the company can be seen by anyone, but so can the response from the public. This is a territory that business need to constantly monitor to make sure that the bad reviews are responded too efficiently so it doesn’t put other consumers off their goods.
REFERENCES
CELTIC CONNECTIONS., 2015. reviews. . various 2015. Available from: https://www.facebook.com/CelticConnections?sk=reviews [Accessed 24 April 2015].
LONDON MARATHON., 2015. Posts to page. . various 2015. Available from: https://www.facebook.com/londonmarathon?fref=ts [Accessed 24 April 2015].
WICKED., 2015. Tweets. [twitter]. Various 2015. Available from: https://twitter.com/WickedUK [Accessed 24 April 2015].
jgroundwater 